Digital Revitalization:
Uplifting the University of Food Technology's Online Presence


About the client

The University of Food Technology (UFT) in Plovdiv, with its rich sixty-five-year history, stands as a beacon in Bulgaria’s food science and technology landscape. As the sole institution of its kind on the Balkan Peninsula, UHT boasts remarkable traditions and a legacy dating back to the establishment of the Department of “Agricultural Technology” in 1948.


The Challenge

In 2020, UFT’s president had a visionary mission to modernize the university and elevate its digital presence. The existing website, an outdated and non-functional relic, stood as a hindrance to this goal. With an appearance that fell short of contemporary standards, the website failed to convey the excellence and prestige associated with the university.

The Solution

InVerted Digital embarked on a comprehensive overhaul, starting from scratch to build a bespoke, designer website befitting UHT’s esteemed reputation. Our team meticulously crafted a user-centric design, ensuring functionality and aesthetics aligned seamlessly. The website became a digital showcase of UHT’s legacy and commitment to excellence in food science and technology. Beyond the initial redesign, we instituted a monthly maintenance plan to safeguard the website’s optimal performance. Our commitment extended to providing 24/7 support, assuring UHT that assistance would be readily available should any issues arise.


The Outcome

The transformation was profound. UFT’s new website not only met but exceeded expectations, serving as a modern gateway to the institution’s academic prowess and history. The intuitive navigation and visually appealing design reflected the university’s commitment to staying at the forefront of food science and technology education.

The ongoing partnership with InVerted Digital has ensured that UFT’s digital presence remains not just relevant but exemplary. With continuous support and proactive maintenance, the university can focus on its mission of shaping the future of food technology, confident that its online representation is a testament to its prestigious legacy.

This success story is a testament to the harmonious blend of tradition and modernity, where InVerted Digital played a pivotal role in catapulting UFT into the digital era while respecting and showcasing its historic significance.