CUSTOMER SUCCESS STORY

Bringing History Online: The Digital Revival of the Historic Museum in Pavlikeni

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About the client

The Historic Museum in Pavlikeni is a cultural gem located in the heart of Bulgaria, dedicated to preserving and showcasing the region’s rich history and traditions. For decades, the museum has been a key resource for both locals and visitors, offering insights into the area’s archaeological, ethnographic, and historical heritage. Despite its valuable contributions to the community, the museum faced the challenge of keeping up with modern times, particularly in its digital presence.

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The Challenge

The Historic Museum in Pavlikeni had not updated its website in over 20 years, leaving it outdated, difficult to navigate, and unable to meet the needs of today’s digital-savvy audience. The lack of a modern online platform made it challenging to attract visitors, share information about exhibitions, and highlight the museum’s role in preserving cultural heritage. 

When the museum won an European project for revitalization, which included a digital transformation component, it became clear that a new website was essential. The museum required a platform that would not only reflect its historical importance but also serve as an engaging, user-friendly hub for visitors worldwide.

The Solution

Inverted Digital won the tender for the museum’s digital revitalization and took on the challenge of creating a brand-new website. The goal was to design a modern, visually appealing platform that would effectively showcase the museum’s collections, events, and initiatives.

The new website features a clean and responsive design that works seamlessly on both desktop and mobile devices. Its intuitive navigation allows visitors to easily explore the museum’s offerings, while dedicated sections highlight permanent and temporary exhibitions, news, and events. High-quality visuals and engaging content were used to bring the museum’s history to life, ensuring the platform appeals to both local and international audiences. Multilingual support was also incorporated to extend the museum’s reach beyond Bulgaria.

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The Outcome

Since the launch of their website, River Hills Guest House has enjoyed a steady stream of bookings, with their current score on Booking.com reaching an impressive 9.8. The website not only facilitated smooth reservations but also provided guests with a seamless experience in exploring the property and planning their stay.

The success of the website has played a crucial role in River Hills’ growing reputation as a must-visit guest house in Bulgaria. With a strong digital presence, they’ve been able to reach a broader audience, resulting in positive guest feedback and high occupancy rates.

The partnership between River Hills Guest House and InVerted Digital continues to thrive, with plans for future growth through social media integration and potential digital marketing initiatives. River Hills Guest House is well-positioned to maintain their high standards and increase their visibility, ensuring ongoing success in the competitive hospitality sector.

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